Limited-time Ticket VoC

Collect and Analyze Large Volumes of Authentic User Feedback with Real-Time Automated Research

Background / Challenges

We want to quickly understand purchase motivations and usage experiences within the planning period, but traditional methods required analyzing customer data after purchase or use and conducting depth interviews with those respondents, resulting in lead times of several weeks.

Because it takes time to conduct depth interviews, customers no longer clearly remember why they purchased or used the product, which reduces data reliability.

By the time the analysis results are available, the sales period has ended, making it impossible to reflect the findings in time.

AS-IS (Conventional)

・Time-consuming due to post-analysis

・Faded memories reduce data accuracy

・No improvements can be made within the period

TO-BE (After Implementation)

・Real-time analysis immediately after purchase and use

・Clear motivation data

・Immediate improvements through daily reports

Operational Flow

1. Guide purchasers via QR code/email

2. Respond to the survey immediately, asynchronously

3. Share progress and results through daily reports

Information Available

・Raw data on purchase and usage motivations

・Insight analysis by purchase reason

・List of candidate improvement measures

Implementation Benefits (KPI)

・Response lag: Decreased

・Evaluation lead time: Decreased

・Customer satisfaction: Improved